Style Meets Technology in the Swanky Fashion District, NYCTrendsetting Stylish Technology in the Fashion District, NYC
Welcome to the style capital of the world. It's no secret: New York fashion sets trends for the world to follow. Only now one of the freshest innovations is happening off the runway. That's right, Manhattan's Fashion District is slowly changing into a marriage of market-savvy tech start-ups and the inspired designs that have made the city famous. What's changed is the synergy between the labels lining our streets, and the shops that carry them. What does this mean to you? It means more of the styles you love, the sizes you wear, and the prices you want to pay.
NY Fashion Tech Lab
With the goal of dramatically boosting employment in New York City's fashion industry, a brand new accelerator program dubbed NY Fashion Tech Lab selected 8 start-up companies to work with retailers, designers, potential investors, and Springboard Enterprises over 12 weeks. The results were presented at the inaugural New York Fashion Tech Lab Demo Day, highlighting what today's technology can do for the industry and shoppers alike. Here are a few of the most impressive start-ups:
This real-time analytics program provides labels with insights into design trends, consumer sentiments, pricing recommendations, and inventory.
Another analytics platform, this innovative start-up optimizes labels' product diversification, as well as regional and seasonal design demand, culling information from social media and search data.
As a democratic e-marketplace for burgeoning designers and shoppers to discover each other, think of it like an Etsy for true fashionistas.
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